Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Communication
Design Thinking
The design process is the one of sifting through the less important to find the essential.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).
Design Thinking
Industrial Design
UX Design
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Testing
Usability
UX Design
One of the eternal conundrums of interaction and interface design is how to address the needs of both beginning users and expert users with a single, coherent interface.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".