Theo Rosendorf

Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.

A graphic designers and author of the book "The Typographic Desk Reference".

Design & Arts

Design Thinking
UX Design

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Surprise me!

A door may afford pulling or pushing, depending on which way it opens. When a person can see in advance whether to pull or push the door to open it, that’s a good user interface.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

Design Thinking
UI Design

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
First Impression
UX Design

If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.

Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

Analytics
UX Design
UX Research

A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Design Thinking
Problem Solving
Usability
UX Design

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