The design process is the one of sifting through the less important to find the essential.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).
Design Thinking
Industrial Design
UX Design
If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.
Joe Natoli
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
Design Thinking
Problem Solving
Value Proposition
Showing your colleagues and clients the messy design process can be a bit like making sausage: sometimes it can ruin their appetite for the meal.
Leah Buley
A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.
Complexity
Design Process
Design Thinking
Product Development
A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.