Theo Rosendorf

Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.

A graphic designers and author of the book "The Typographic Desk Reference".

Design & Arts

Design Thinking
UX Design

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Surprise me!

There is no one “right” way to design websites. It’s a complicated process and the real answer to most of the questions that people ask me is: IT DEPENDS!

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

UX Design
Web Design

The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Psychology
UX Design
UX Research

If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.

Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

Analytics
UX Design
UX Research

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

UI Design
Usability
UX Design

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