Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

“Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”

Donald A. Norman, The Design of Everyday Things

 

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