Jony Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design & Arts

Industrial Design
Intuitive Design

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Surprise me!

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

The design process is the one of sifting through the less important to find the essential.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Design Thinking
Industrial Design
UX Design

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Industrial Design
Simplicity

Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Design Thinking
Industrial Design

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Jony Ive