Jony Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design & Arts

Industrial Design
Intuitive Design

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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

Design Thinking
Industrial Design
Usability
UX Design

The excellence of a good design is in direct proportion to its clarity and simplicity.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Clarity
Industrial Design
Simplicity

The design process is the one of sifting through the less important to find the essential.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Design Thinking
Industrial Design
UX Design

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

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