Jony Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design & Arts

Industrial Design
Intuitive Design

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Surprise me!

Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Industrial Design
UX Design

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

It is very easy to be different, but very difficult to be better.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Being Better
Creativity
Industrial Design

If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Design Thinking
Industrial Design
Product Development

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Related Quotes

William Lidwell

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