A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
A German industrial designer closely associated with functionalist school of industrial design.
The design process is the one of sifting through the less important to find the essential.
An American football coach, and executive in the National Football League (NFL).
Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
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