Paul Rand

Without contrast, you are dead.

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design & Arts

Design Principles

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Surprise me!

The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UX Design

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Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Creativity
Design Principles
Motivation

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UX Design

Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Communication
Design Principles
Legibility
Typography

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Paul Rand

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William Lidwell

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William Lidwell

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William Lidwell

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