Paul Rand

Without contrast, you are dead.

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design & Arts

Design Principles

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The level of control provided by a system should be related to the proficiency and experience levels of the people using the system.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UI Design

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UX Design

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Perception
Psychology

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