Paul Rand

Without contrast, you are dead.

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design & Arts

Design Principles

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Surprise me!

Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Communication
Design Principles
Legibility
Typography

Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

Design Principles
IxD
Laws of UX
Timing

Rules can be broken – but never ignored.

David Jury

A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.

Creativity & Ideas
Design Principles

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

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Related Quotes

David Carson

Wizards of UX

David Jury

Dieter Rams

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