Alex White

Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.

A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.

Design & Arts

Design Principles
Space
White Space

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Surprise me!

The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UX Design

That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.

Jef Raskin

An American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s.

Design Principles
UX Design

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Perception
Psychology

White space is the lungs of the layout. It’s not there for aesthetic reasons. It’s there for physical reasons.

Derek Birdsall

An internationally renowned British graphic designer.

Horror Vacui
Minimalism
Space
White Space

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William Lidwell

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William Lidwell

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