Alex White

Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.

A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.

Design & Arts

Design Principles
Space
White Space

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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

White space is the lungs of the layout. It’s not there for aesthetic reasons. It’s there for physical reasons.

Derek Birdsall

An internationally renowned British graphic designer.

Space
White Space

The level of control provided by a system should be related to the proficiency and experience levels of the people using the system.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UI Design

When it comes to design, beauty boils down to two things: fulfilling a function well and bringing joy. In other words, beauty in design is less about aesthetic beauty and more about how well it helps us perform certain tasks.

Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

Beauty
Design Principles
Good Design

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Alex White