Alex White

Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.

A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.

Design & Arts

Design Principles
Space
White Space

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People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
First Impression
Psychology
UX Design

Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Industrial Design
UX Design

White space is like a statuesque calm just before an ice skater begins a routine. It sets into perfect contrast animation that follows.

Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

Space

The level of control provided by a system should be related to the proficiency and experience levels of the people using the system.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UI Design

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William Lidwell

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