Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.
David Carson
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
Communication
Design Principles
Legibility
Typography
Without contrast, you are dead.
Paul Rand
An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).
Design Principles
Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
Perception
Psychology
We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.
Jakob Nielsen
A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).