Alex White

Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.

A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.

Design & Arts

Design Principles
Space
White Space

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Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Communication
Design Principles
Legibility
Typography

Without contrast, you are dead.

Paul Rand

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design Principles

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Perception
Psychology

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

Spread the wisdom ;)

Related Quotes

David Carson

Paul Rand

William Lidwell

Jakob Nielsen

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