People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
First Impression
Psychology
UX Design
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Collective Thinking
Creativity & Ideas
Making Mistakes
When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Content Marketing
Copywriting
Creativity & Ideas
Persuasion
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams
A German industrial designer closely associated with functionalist school of industrial design.