The greatness of art is to find not what is common, but what is unique.
Isaac Bashevis Singer
A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.
Creativity & Ideas
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Collective Thinking
Creativity & Ideas
Making Mistakes
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams
A German industrial designer closely associated with functionalist school of industrial design.
Design Principles
Industrial Design
Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.