If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all.
John Cage
An American composer and music theorist. A pioneer of indeterminacy in music and one of the leading figures of the post-war avant-garde.
Creativity
Curiosity
Inspiration
The one who follows the crowd will usually get no further than the crowd. The one who walks alone, is likely to find himself in places no one has ever been.
Albert Einstein
A German-born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics.
Being Unique
Creativity
Inspiration
When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Content Marketing
Copywriting
Creativity & Ideas
Persuasion
The greatness of art is to find not what is common, but what is unique.
Isaac Bashevis Singer
A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.