Also remember that specific, measurable answers should sound something like this:
“We want to cut the time it takes customers to sign up by at least 30%.”
“We want to cut the number of calls to our call center in half within six months.”
“We want to decrease our shopping cart abandonment to less than 3%.”
Loading...People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.
Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.
Real innovation comes from tension and pushback; learn from people who don’t easily navigate your systems. Average people, if they actually exist, don’t challenge your thinking.
The owner of Winnow Research and a PhD student in Carnegie Mellon’s Transition Design program. Hillary is also a researcher who loves in-context interviews and rich synthesis.
