Your desire to find out needs to be stronger than your desire to predict. Otherwise you’ll be a mess of confirmation bias, looking for answers that confirm what you already assume.
The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
What people say they do isn’t always a perfect match for what they actually do. Observe the actual action, you may pick up on a few things that they’re not verbalizing. When it comes to user behavior, seeing is most definitely believing.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
There are some serious drawbacks to running with your first flash of insight, and we should all learn to value the importance of multiple concepts.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
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