Your desire to find out needs to be stronger than your desire to predict. Otherwise you’ll be a mess of confirmation bias, looking for answers that confirm what you already assume.
An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.
The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
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