Your desire to find out needs to be stronger than your desire to predict. Otherwise you’ll be a mess of confirmation bias, looking for answers that confirm what you already assume.
What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.
UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.
There are some serious drawbacks to running with your first flash of insight, and we should all learn to value the importance of multiple concepts.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Loading...