Joseph Stalin

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

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Surprise me!

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Internationally recognized authority and pioneer in online marketing.

If everything is a great deal, then, in fact, nothing is a great deal.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Messages don’t prompt the brain to action. But as ideas, they do!

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

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