Joseph Stalin

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Marketing & Advertising

Content Marketing
Ideas
Messaging

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Surprise me!

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

Engagement on the web has an awful lot to do with telling a good story.

Eric Karjaluoto

The creative director at smashLAB and the founder of MakeFive.

Content Marketing
Storytelling

Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Branding
Communication
Messaging

Poorly written error messages can legitimately impact the health of our users by increasing their stress when errors occur. Make sure the voice and tone align with your brand and target personas, and avoid the use of jargon and technical language when possible.

Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.

Copywriting
Messaging
UX Writing

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Steve Adams

Eric Karjaluoto

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Jennifer Aldrich

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