Usability’s strength is in identifying problems, while design’s strength is in identifying solutions.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Seeking Solutions
Usability
Good design is instinctive. People just know whether a design is good or bad from the way it feels to use.
Alan Moore
A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.
Good Design
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
Steve Krug
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
Information Architecture
Usability
UX Design
Web Design
A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.