Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Dieter Rams
A German industrial designer closely associated with functionalist school of industrial design.
Clarity
Simplicity
If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Clarity
Communication
Emails & Messages
Simplicity
The best way to answer difficult questions is to avoid the need to ask them.
Ken Kocienda
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
Clarity
Communication
Simplicity
Public kiosks run an unfortunate risk of being a disease vector, so your first pass should try for noncontact inputs like voice, proximity switches, or non-contact gestural inputs.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".