Edwards Deming - If you can’t describe what you’re doing as a process, then you don’t know what you’re doing

If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

Project Management

Being Organised
Clarity
Processes

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Surprise me!

There is a huge difference between being brutally honest and simply being brutal.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Communication

Blunt is Simplicity. Meandering is Complexity.

Ken Segall

Clarity
Life is Complex
Simplicity

Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.

Gregg Berryman

A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.

Clarity
Design Skills

Tell me sweet, tell me true, or else my dear, to hell with you.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Clarity
Collaboration

Spread the wisdom ;)

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