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Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.
Internationally recognized authority and pioneer in online marketing.
