Edwards Deming - If you can’t describe what you’re doing as a process, then you don’t know what you’re doing

If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

Project Management

Being Organised
Clarity
Processes

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Surprise me!

Blunt is Simplicity. Meandering is Complexity.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Life is Complex
Simplicity

The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Clarity
Communication
Simplicity

Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.

Gregg Berryman

A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.

Clarity
Design Skills

It’s easier to do trivial things that are urgent than it is to do important things that are not urgent.

John Cleese

An English actor, comedian, screenwriter, and producer. A co-founder of the comedy troupe Monty Python.

Being Disciplined
Being Organised
Focus

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