Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Dieter Rams
A German industrial designer closely associated with functionalist school of industrial design.
Clarity
Simplicity
Tell me sweet, tell me true, or else my dear, to hell with you.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).
Clarity
Collaboration
Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Richard Holloway
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
Art
Clarity
Simplicity
The excellence of a good design is in direct proportion to its clarity and simplicity.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).