Real innovation comes from tension and pushback; learn from people who don’t easily navigate your systems. Average people, if they actually exist, don’t challenge your thinking.
The owner of Winnow Research and a PhD student in Carnegie Mellon’s Transition Design program. Hillary is also a researcher who loves in-context interviews and rich synthesis.
Think about the systems you design. Who moves through them with the fewest barriers? Describe that person. Are they typically white, affluent, able-bodied, cisgender, and English-named?
The people who experience systems from the margins will have more insight into how they truly work — can introduce more accurate and justice-oriented perspectives into our work.
Loading...The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
One of the flaws in the way we recount stories of innovation is that we unfairly single out individuals, ignoring the contribution of lesser mortals.
A British journalist and businessman. He is best known for his writings on science, the environment, and economics.
What people say they do isn’t always a perfect match for what they actually do. Observe the actual action, you may pick up on a few things that they’re not verbalizing. When it comes to user behavior, seeing is most definitely believing.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
