Simplicity

Simplicity

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People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
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If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Emails & Messages
  • Simplicity
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Dieter Rams on Product Design
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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams
Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

  • Design & Arts
  • Clarity
  • Simplicity
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The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Simplicity
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Good enough is not enough.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Excellence
  • Perfectionism
  • Simplicity
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Blunt is Simplicity. Meandering is Complexity.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Clarity
  • Life is Complex
  • Simplicity
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What do people mean when they ask for simplicity? They want the simplicity of one-button operation, but with all of their favourite features. It simply is not possible.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Life is Complex
  • Simplicity
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There is always an easy solution to every problem—neat, plausible and wrong.

Henry L. Mencken
Henry L. Mencken

An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.

  • Design & Arts
  • Problem Solving
  • Simplicity
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One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Marketing & Advertising
  • Simplicity
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The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

  • Design & Arts
  • Product Design
  • Simplicity
  • Usability
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