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Simplicity

Simplicity

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To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Excellence
  • Perfectionism
  • Simplicity
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If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Emails & Messages
  • Simplicity
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The excellence of a good design is in direct proportion to its clarity and simplicity.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Other
  • Clarity
  • Industrial Design
  • Simplicity
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Dieter Rams on Product Design
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Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams
Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

  • Design & Arts
  • Clarity
  • Simplicity
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The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.

Larry Tesler
Larry Tesler

A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!

  • Design & Arts
  • Complexity
  • Laws of UX
  • Simplicity
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The aspects of things that are most important for us are hidden because of their simplicity and familiarity. One is unable to notice something because it is always before one’s eyes.

Ludwig Wittgenstein
Ludwig Wittgenstein

An Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics and the philosophy of mind. He is considered by some to be the greatest philosopher of the 20th century.

  • Design & Arts
  • Curiosity
  • Familiarity
  • Inspiration
  • Simplicity
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The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Simplicity
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Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Complexity
  • Simplicity
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Simplicity can be many things, but it’s not your ticket to a life of leisure.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Project Management
  • Simplicity
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There is always an easy solution to every problem—neat, plausible and wrong.

Henry L. Mencken
Henry L. Mencken

An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.

  • Design & Arts
  • Problem Solving
  • Simplicity
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