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Perception

Perception

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What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Perception
  • Product Design
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Quotesthetics and Face-ism Ratio
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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
  • Design Principles
  • Perception
  • Psychology
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Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries
Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

  • Marketing & Advertising
  • Perception
  • Storytelling
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We don’t see things as they are, we see them as we are.

Anaïs Nin
Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

  • Design & Arts
  • Marketing & Advertising
  • Context
  • Influencers
  • Perception
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Learn more Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?

Laura Busche
Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

  • Design & Arts
  • Perception
  • Psychology
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