Design Thinking

Design Thinking

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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Communication
  • Design Thinking
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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss
Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Usability
  • UX Design
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The design process is the one of sifting through the less important to find the essential.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • UX Design
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Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.

Theo Rosendorf
Theo Rosendorf

A graphic designers and author of the book "The Typographic Desk Reference".

  • Design & Arts
  • Design Thinking
  • UX Design
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