Content Creation

Content Creation

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What if we started using different font or typographical treatments to indicate the veracity of statements?

David Dylan Thomas
David Dylan Thomas

Distinguished speaker and content strategist, known for his expertise in design, bias, and social justice, with presentations at prominent events like TEDNYC, SXSW Interactive, and UX Copenhagen.

  • UX Design
  • Content Creation
  • Content Strategy
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Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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People read what interests them, and sometimes it’s an ad.

Howard Gossage
Howard Gossage

Advertising innovator and iconoclast during the "Mad Men" era, frequently referred to as "The Socrates of San Francisco."

  • Marketing & Advertising
  • Content Creation
  • Copywriting
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People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Persuasion
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Nobody cares! Your reader isn’t eagerly waiting for your [marketing] copy. In fact, they’d rather not read it at all. You have literally seconds to capture their attention before it jumps to something else.

Tom Albrighton
Tom Albrighton

UK-based copywriter and author of books on content writing.

  • Marketing & Advertising
  • Content Creation
  • Copywriting
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Copywriting is like a bridge. On one side is the person who will read your copy. On the other side is you, along with whatever you’re selling. Your job is to get the reader to cross the bridge.

Tom Albrighton
Tom Albrighton

UK-based copywriter and author of books on content writing.

  • Marketing & Advertising
  • Content Creation
  • Copywriting
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As a copywriter, you create the ideas that give marketing its soul.

Tom Albrighton
Tom Albrighton

UK-based copywriter and author of books on content writing.

  • Marketing & Advertising
  • Content Creation
  • Copywriting
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