Branding

Branding

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Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.

Dr. Augustine Fou
Dr. Augustine Fou

A Chief Digital Strategist at Marketing Science Consulting Group.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Business
  • Case Studies
  • Flops & Failures
  • Re-Branding
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Smuckers
  • Marketing & Advertising
If your name is bad, change the name or make fun of it

If your name is bad, change the name or make fun of it.

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Branding
  • Product Naming
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If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.

Christopher Stringer
Christopher Stringer

An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.

  • Design & Arts
  • Branding
  • Industrial Design
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Long Term Memory - Quotesthetics
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Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Branding
  • Communication
  • Messaging
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Learn more Your brand is the story that others recall when they think of you.

Laura Busche
Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

  • Marketing & Advertising
  • Branding
  • Storytelling
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Limited Supply Scarcity
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People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Pricing
  • Scarcity
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