Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Ideas
Loading...Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
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We designers create tools. Tools that you can live in, sit on, eat with, tools that enable communication and support learning, creating, and mending. Our tools can be powerful, they can be beautiful, and on many occasions they’re not motivated by understood or articulated needs.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Industrial Design
- Purpose of Design
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Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Entrepreneurship
- Design Thinking
- Money
- Motivation
- Product Design
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When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Famous Products
- Industrial Design
- Perception
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What focus means is saying no to something that with every bone in body you think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you’re focusing on something else.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Focus
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A big definition of who you are as a designer is the way you look at the world. And I guess one of the curses of what you do, is you are constantly looking at something and thinking, ‘Why? Why is it like that? Why is it like that and not like this?’
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Design Skills
- Design Thinking
- Product Design
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Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Industrial Design
- Simplicity
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Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Being Better
- Creativity
- Industrial Design
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When something exceeds your ability to understand how it works, it sort of becomes magical.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Industrial Design
- Intuitive Design
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A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
- Design & Arts
- Collective Thinking
- Creativity & Ideas
- Making Mistakes
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