Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Learn more

What focus means is saying no to something that with every bone in body you think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you’re focusing on something else.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Focus
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Famous Products
  • Industrial Design
  • Perception
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Entrepreneurship
  • Design Thinking
  • Money
  • Motivation
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Jony Ive on Being Better
Learn more

It is very easy to be different, but very difficult to be better.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Being Better
  • Creativity
  • Industrial Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Ideas are extremely fragile but come from a desire to explore!

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Ideas
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

We designers create tools. Tools that you can live in, sit on, eat with, tools that enable communication and support learning, creating, and mending. Our tools can be powerful, they can be beautiful, and on many occasions they’re not motivated by understood or articulated needs.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Industrial Design
  • Purpose of Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

When something exceeds your ability to understand how it works, it sort of becomes magical.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Industrial Design
  • Intuitive Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Industrial Design
  • Simplicity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Collective Thinking
  • Creativity & Ideas
  • Making Mistakes
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

A big definition of who you are as a designer is the way you look at the world. And I guess one of the curses of what you do, is you are constantly looking at something and thinking, ‘Why? Why is it like that? Why is it like that and not like this?’

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Design Skills
  • Design Thinking
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...