Tom Greever

The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.

An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.

Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience (Book) by Tom Greever

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Design & Arts
Project Management

Communication
Context
Subjectivity

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Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Branding
Communication
Messaging

The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Clarity
Communication
Simplicity

No matter how good you are, there’s always a stakeholder to rain on your parade: stakeholder management skills are critical.

Dr Nick Fine PhD

Seasoned UX researcher and designer with a PhD in Human-Computer Interaction, known for saving UX through scientific thinking and for his work on “Personalising Interaction Using User Interface Skins”.

Collaboration
Communication
Stakeholder Management

There is a huge difference between being brutally honest and simply being brutal.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Communication

Tom Greever

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