Ideas do grow through imagination. But their starting block is normally a simple fact, detail or opinion. Or, put another way, a message. When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
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There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.
Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
