This is especially true when designers are tasked with bringing something into the world that has never existed before. They must have a clear vision of what they’re trying to achieve, otherwise, it’s like trying to steer a ship without a compass.
Loading...A big definition of who you are as a designer is the way you look at the world. And I guess one of the curses of what you do, is you are constantly looking at something and thinking, ‘Why? Why is it like that? Why is it like that and not like this?’
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
All it takes to turn potential hindsight into happy foresight is keeping your eyes open and asking the right questions. Failing isn’t the only way to learn.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
