Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

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Creativity & Ideas
Innovation & Adaptation
Product Design

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Surprise me!

Demos often serve as the primary means to turn ideas into software.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Demos & Prototyping
Product Design
Product Development

My juicer is not meant to squeeze lemons; it is meant to start conversations.

Philippe Starck

French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles.

Product Design
Usability

I start with the laugh and work backwards from there.

Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

Creativity & Ideas
Design Thinking

For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Innovation & Adaptation
Novelty
Product Design

Nir Eyal

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