Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

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Creativity & Ideas
Innovation & Adaptation
Product Design

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Surprise me!

It is better to be good than to be original.

Ludwig Mies van der Rohe

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

Creativity & Ideas
Living Spaces

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

Creativity & Ideas

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.

Doug Collins

UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.

Design Thinking
Problem Solving
Product Design
Usability

Nir Eyal

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