The easiest way to screw up a project is to give it too much time.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Though it may defy logic, the easiest way to screw up a project is to give it too much time—enough time for people to rethink, revise, have second thoughts, invite others into the project, get more opinions, conduct tests, etc.

Leonard Bernstein captured this thought perfectly when he said: To achieve great things, two things are needed; a plan, and not quite enough time.

Time allocation is critical. Too little time and we’d compromise on quality. Too much time and we’d invite overthinking. Work with smart people, and everything, including your project timelines will become simpler and more achievable.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Insanely simple. The obsession that drives Apple's success

Insanely simple. The obsession that drives Apple's success (Book) by Ken Segall

  • Project Management
  • Strategy & Planning
  • Time Management
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