Ken Segall

Marketing is the context for just about everything.

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Let’s look at Apple as an example. In the organization that Steve Jobs built, marketing is the context for just about everything. It’s not an exaggeration to say that marketing is as critical to Apple’s success as the devices the company makes.

Insanely simple. The obsession that drives Apple's success (Book) by Ken Segall

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Marketing & Advertising

Context
Marketing Principles

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Anything that is everywhere becomes background noise or wallpaper that we do not see.

Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

Context

80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20 principle.

Perry Marshall

One of the most expensive business consultants in the world.

Marketing Principles
Sales

We don’t see things as they are, we see them as we are.

Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Context
Influencers
Perception

If you’re a baker, making bread, you’re a baker. If you make the best bread in the world, you’re not an artist, but if you bake the bread in the gallery, you’re an artist. So the context makes the difference.

Marina Abramović

A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.

Art
Context
Market Positioning

Ken Segall

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