Ken Kocienda

The best way to answer difficult questions is to avoid the need to ask them.

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. (Book) by Ken Kocienda

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Other
Project Management

Clarity
Communication
Simplicity

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Surprise me!

If you can’t describe what you’re doing as a process, then you don’t know what you’re doing.

W. Edwards Deming

American engineer, statistician, professor, author, lecturer, and management consultant.

Being Organised
Clarity
Processes

Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Branding
Communication
Messaging

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Industrial Design
Simplicity

Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Simplicity

Ken Kocienda

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