Get your UX research processes and materials in order before you start. Research is like kitchen work: the better you prep, the faster and cleaner the work goes. If you don’t prepare, you end up with a huge mess and a kitchen on fire. Always set your ingredients and processes up so they’re easy to reuse as needed.
Real innovation comes from tension and pushback; learn from people who don’t easily navigate your systems. Average people, if they actually exist, don’t challenge your thinking.
The owner of Winnow Research and a PhD student in Carnegie Mellon’s Transition Design program. Hillary is also a researcher who loves in-context interviews and rich synthesis.
If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
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