Design happens in context. And research is simply understanding that context.
Erika Hall
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
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Research is an excellent prophylactic against unexpected complexity.
Erika Hall
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Complexity
Strategy & Planning
UX Research
Research matters even if you’re designing something you believe to be totally novel, current behaviours determine whether your design has a chance of being relevant and intelligible to the participants.
Erika Hall
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
UX Research
Marketing is the context for just about everything.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Context
Marketing Principles
What people say they do isn’t always a perfect match for what they actually do. Observe the actual action, you may pick up on a few things that they’re not verbalizing. When it comes to user behavior, seeing is most definitely believing.
Joe Natoli
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).