UX design is the creation of optimal experience through the conversion of user needs into design solutions.
Seasoned UX researcher and designer with a PhD in Human-Computer Interaction, known for saving UX through scientific thinking and for his work on “Personalising Interaction Using User Interface Skins”.
Loading...Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
All it takes to turn potential hindsight into happy foresight is keeping your eyes open and asking the right questions. Failing isn’t the only way to learn.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
