UX design is the creation of optimal experience through the conversion of user needs into design solutions.
Dr Nick Fine PhD
Seasoned UX researcher and designer with a PhD in Human-Computer Interaction, known for saving UX through scientific thinking and for his work on “Personalising Interaction Using User Interface Skins”.
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In general, design failures are caused by lack of thought, not by malicious intent.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Bad UX Design
Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?
A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.
When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.
An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.
If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).