A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Upfront research can provide a basis for decision-making that makes the rest of the work go much faster. Nothing slows down design and development projects as much as arguing over personal opinions or wasting effort solving the wrong problem.
The Design of Everyday Things (Book) by
Loading...All it takes to turn potential hindsight into happy foresight is keeping your eyes open and asking the right questions. Failing isn’t the only way to learn.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.
Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.
Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.