Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?

Alan Moore
Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

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The text above was taken and slightly edited from the following sources.

Do Design: Why Beauty is Key to Everything

Do Design: Why Beauty is Key to Everything (Book) by Alan Moore

  • Design & Arts
  • Communication
  • Design Thinking
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