An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
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