UX Design

UX Design

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A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • UX Design
  • Design Thinking
  • Problem Solving
  • Usability
  • UX Design
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For new products and services to stand a chance, they can’t just be better, they must be nine times better.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • UX Design
  • Innovation & Adaptation
  • Novelty
  • Product Design
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By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • UX Design
  • Iteration
  • Problem Solving
  • Product Design
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Inaccessible products are broken products. The first step to fix them is to give a damn.

Sheri Byrne-Haber
Sheri Byrne-Haber

A prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings. Sheri is also a prolific writer on the topic.

  • UX Design
  • Accessibility
  • Inclusive Design
  • Technology
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One of the eternal conundrums of interaction and interface design is how to address the needs of both beginning users and expert users with a single, coherent interface.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • UX Design
  • Design Thinking
  • IxD
  • UI Design
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MVP Iterative Process
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The goal of the minimal viable product (MVP) is to begin the process, not end it.

Guy Kawasaki
Guy Kawasaki

American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

  • Project Management
  • UX Design
  • Iteration
  • Iterative Process
  • Minimal Viable Product
  • Product Development
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The psychological response people have to poorly crafted error messages can be extremely jarring. The impact that friendly error messages can have on UX is incredible.

Jennifer Aldrich
Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.

  • UX Design
  • Copywriting
  • Messaging
  • UX Writing
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Technology doesn’t make accessibility hard. People who don’t give a damn do.

Sheri Byrne-Haber
Sheri Byrne-Haber

A prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings. Sheri is also a prolific writer on the topic.

  • UX Design
  • Accessibility
  • Inclusive Design
  • Technology
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Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.

Walter J. Doherty
Walter J. Doherty

Researcher at IBM Systems, famous for his paper on the human-computer interactions and the requirement for a computer response time to be 400 milliseconds or less.

  • UX Design
  • IxD
  • Laws of UX
  • Timing
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It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started.

Erika Hall
Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

  • UX Design
  • Critical Thinking
  • Strategy & Planning
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