The goal of the minimal viable product (MVP) is to begin the process, not end it.

Guy Kawasaki
Guy Kawasaki

American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

I call this, “Don’t worry, be crappy” approach—inspired by Bobby McFerrin’s song “Don’t Worry, Be Happy.” Eric Ries, author of The Lean Startup, calls this the minimum viable product (MVP).

Ries explains the MVP concept in this way: It is not necessarily the smallest product imaginable, though; it is simply the fastest way to get through the Build-Measure-Learn feedback loop with the minimum amount of effort. The goal of the MVP is to begin the process, not end it.

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The text above was taken and slightly edited from the following sources.

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Book) by Guy Kawasaki

  • Project Management
  • Minimal Viable Product
  • Product Development
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