Subjectivity

Subjectivity

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Familiarity breeds assumptions and blind spots. Your desire to find out needs to be stronger than your desire to predict.

Erika Hall
Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

  • UX Design
  • Problem Solving
  • Subjectivity
  • UX Research
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Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.

Erika Hall
Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

  • UX Design
  • Problem Solving
  • Subjectivity
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
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The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.

Tom Greever
Tom Greever

An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.

  • Design & Arts
  • Project Management
  • Communication
  • Context
  • Subjectivity
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