Topic: Messaging

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Poorly written error messages can legitimately impact the health of our users by increasing their stress when errors occur. Make sure the voice and tone align with your brand and target personas, and avoid the use of jargon and technical language when possible.

Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.

UX Design
Copywriting
Messaging
UX Writing

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Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Marketing & Advertising
Branding
Communication
Messaging

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The psychological response people have to poorly crafted error messages can be extremely jarring. The impact that friendly error messages can have on UX is incredible.

Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.