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Innovation & Adaptation

Innovation & Adaptation

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For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • Marketing & Advertising
  • Innovation & Adaptation
  • Novelty
  • Product Design
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For new products and services to stand a chance, they can’t just be better, they must be nine times better.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Entrepreneurship
  • UX Design
  • Innovation & Adaptation
  • Novelty
  • Product Design
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Products that require a high degree of behavioural change are doomed to fail even if the benefits of using the new product are clear and substantial.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Other
  • Innovation & Adaptation
  • Product Design
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The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Raymond Loewy
Raymond Loewy

French-born American industrial designer, considered to be a father of industrial design.

  • Design & Arts
  • Creativity & Ideas
  • Innovation & Adaptation
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Other
  • Creativity & Ideas
  • Innovation & Adaptation
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
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Old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Design & Arts
  • Entrepreneurship
  • Innovation & Adaptation
  • Novelty
  • Product Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
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