Products that require a high degree of behavioural change are doomed to fail even if the benefits of using the new product are clear and substantial.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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The text above was taken and slightly edited from the following source.

Source: Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

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