My juicer is not meant to squeeze lemons; it is meant to start conversations.
French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles.
The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
French-born American industrial designer, considered to be a father of industrial design.
Creativity & Ideas
Innovation & Adaptation
When people tire of an item, they will buy a new one. Indeed, the essence of fashion is to make the current trends obsolete and boring, turning them into yesterday’s favorites.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.