Easy-to-understand overview of basic design principles. 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design.
Buy the BookEasy-to-understand overview of basic design principles. 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design.
Buy the BookSince accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.
The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Loading...If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
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