The right idea is often the opposite of the obvious.
Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
Creativity & Ideas
Without creativity, it would be difficult indeed to distinguish humans from apes.
Mihaly Csikszentmihalyi
A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.
Creativity
If you start believing in your greatness, it is the death of your creativity.
Marina Abramović
A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.
Creativity
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy
French-born American industrial designer, considered to be a father of industrial design.