Loading...Focus on benefits, not features! Benefits sell, features don’t. Benefits also help build stories, which customers can relate to. People are wired to see their lives as a narrative, a story to share with others.
This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!
Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
A Chief Digital Strategist at Marketing Science Consulting Group.
People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
