The difference between a good designer and a great designer is in their ability to articulate how their solution solves the problem in a way that’s compelling, fosters agreement, and gets the support needed to move forward.
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person usually wins.
In fact, I would say that the difference between a good designer and a great designer is in their ability to not only solve problems with design, but to also articulate how their solution solves it in a way that’s compelling, fosters agreement, and gets the support needed to move forward.
Loading...When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.
Internationally recognized authority and pioneer in online marketing.
Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
