Loading...A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
The level of control provided by a system should be related to the proficiency and experience levels of the people using the system.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
