Steve Krug’s statement is certainly correct. Yet there are a few useful guiding principles it always helps to have in mind. To learn more about those and some other UX design tips and tricks check his famous book “Don’t Make Me Think!“
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I invented the term (UX Architect) because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
