“The industrialist (your boss, perhaps) demands that everything be proven, efficient, and risk free. The artist seeks none of these. The value of art is in your willingness to stare down the risk and to embrace the void of possible failure.”
― Seth Godin, The Icarus Deception: How High Will You Fly?
Loading...It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
