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Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Beauty
  • Design Thinking
  • Psychology
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Don’t wait for perfection. Good enough is good enough. There is time for refinement later. It’s not how great you start—it’s how great you end up.

Guy Kawasaki
Guy Kawasaki

American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

  • Project Management
  • Minimal Viable Product
  • Perfectionism
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The best way to answer difficult questions is to avoid the need to ask them.

Ken Kocienda
Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

  • Other
  • Project Management
  • Clarity
  • Communication
  • Simplicity
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White space is like a statuesque calm just before an ice skater begins a routine. It sets into perfect contrast animation that follows.

Kenneth J. Hiebert
Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

  • Design & Arts
  • Space
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Our best work is the work we do for the sake of others.

Steffanie Lorig
Steffanie Lorig

An award-winning designer and founder of social enterprise, Art with Heart, an organization dedicated to helping children in crisis through the power of creativity. 

  • Other
  • Motivation
  • Work Ethic
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The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Other
  • Excellence
  • Self-Improvment
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What if we started using different font or typographical treatments to indicate the veracity of statements?

David Dylan Thomas
David Dylan Thomas

Distinguished speaker and content strategist, known for his expertise in design, bias, and social justice, with presentations at prominent events like TEDNYC, SXSW Interactive, and UX Copenhagen.

  • UX Design
  • Content Creation
  • Content Strategy
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Old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Nir Eyal
Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

  • Design & Arts
  • Entrepreneurship
  • Innovation & Adaptation
  • Novelty
  • Product Design
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The psychological response people have to poorly crafted error messages can be extremely jarring. The impact that friendly error messages can have on UX is incredible.

Jennifer Aldrich
Jennifer Aldrich

A UX-obsessed product designer and writer whose work has appeared in publications such as Creative Bloq, UX Magazine, A List Apart and list goes on. She has spent the last 15 years working mostly for SaaS start-ups.

  • UX Design
  • Copywriting
  • Messaging
  • UX Writing
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God is in the details.

Ludwig Mies van der Rohe
Ludwig Mies van der Rohe

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

  • Architecture
  • Being Better
  • Excellence
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