Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
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Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
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Having done a lot of magazines, I’m very curious how big magazines handle big stories, and I was very curious to see how ‘Time’ and ‘Newsweek’ would handle 9/11. And I was basically pretty disappointed to see that they had chosen to show the photo we’d already seen a million times, which was basically the moment of impact.
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
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Branding is accomplished only when we have a relevant message that is repeated with enough frequency to become stored in chemical memory.
Internationally recognized authority and pioneer in online marketing.
Loading...Artists and scientists analyse the world around them in surprisingly similar ways. They observe, collect, analyse, compare and notice patterns.
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
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American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
Loading...Every human act is a response to a personal need. The motivation for all personal behaviour is to produce a sense of “feel good”, a sense of inner peace and well being. To expect a person to go against his desire to feel good or as good as he can feel under any momentary condition is illogical and irrational.
An American painter, sculptor, poet, and public speaker.
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A Ukrainian politician, former actor and comedian, who is the sixth and current president of Ukraine.
Loading...Creativity cannot be understood by looking only at the people who appear to make it happen.
A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.
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A prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings. Sheri is also a prolific writer on the topic.
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