God is in the details - Ludwig Mies van der Rohe

Good enough is not enough.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Excellence
Perfectionism
Simplicity

The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour.

Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

Excellence
Self-Improvment

Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.

Alexander Graham Bell

A Scottish-born inventor, scientist, and engineer. Credited with inventing the first practical telephone.

Being Better
Being Disciplined
Focus

To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Excellence
Perfectionism
Simplicity

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Ken Segall

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Alexander Graham Bell

Ken Segall

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