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What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Perception
  • Product Design
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The fight is here. I need ammunition, not a ride.

Volodymyr Zelenskyy
Volodymyr Zelenskyy

A Ukrainian politician, former actor and comedian, who is the sixth and current president of Ukraine. 

  • Other
  • Communication
  • Influencers
  • Inspiration
  • Messaging
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Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
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Technology doesn’t make accessibility hard. People who don’t give a damn do.

Sheri Byrne-Haber
Sheri Byrne-Haber

A prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings. Sheri is also a prolific writer on the topic.

  • UX Design
  • Accessibility
  • Inclusive Design
  • Technology
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Any product that needs a manual to work is broken.

Elon Musk
Elon Musk

A business magnate and investor. The founder, CEO, and chief engineer of SpaceX, Tesla and other companies.

  • Design & Arts
  • UX Design
  • Clarity
  • Documentation
  • Good Design
  • Usability
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Inaccessible products are broken products. The first step to fix them is to give a damn.

Sheri Byrne-Haber
Sheri Byrne-Haber

A prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings. Sheri is also a prolific writer on the topic.

  • UX Design
  • Accessibility
  • Inclusive Design
  • Technology
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Sometimes you need to push past the first obvious idea to uncover the best possible solution to your problem. Your first idea might not be your worst option, but it might not be your best one either.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • UX Design
  • Ideation
  • Iteration
  • Problem Solving
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When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Being Organised
  • Business
  • Collaboration
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Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wizards of UX
Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

  • UX Design
  • Design Principles
  • IxD
  • Laws of UX
  • Timing
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs
Steve Jobs

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

  • Design & Arts
  • Creativity & Ideas
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