Quotes

Quotes

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When something exceeds your ability to understand how it works, it sort of becomes magical.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Industrial Design
  • Intuitive Design
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Creativity is the product of looking at a problem from many different angles.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • Design & Arts
  • Creativity
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Perfect communication is person-to-person. You see me, hear me, smell me, touch me. Television is the second form of communication; you can see me and hear me. Radio is the next; you hear me, but you don’t see me. And then comes print. You can’t see or hear me, so you must be able to interpret the kind of person I am from what is on the printed page. That’s where typographic design comes in.

Aaron Burns
Aaron Burns

An American film producer, actor, film director, screenwriter, film editor, and cinematographer.

  • Design & Arts
  • Typography
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Our perception of things can be altered simply be the angle we choose to look at something.

Keri Smith
Keri Smith

Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.

  • Design & Arts
  • Inspiration
  • Perception
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Progress bars help make wait times tolerable, regardless of their accuracy.

Wizards of UX
Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

  • UX Design
  • Animations
  • Design Principles
  • IxD
  • Timing
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Sometimes you need to push past the first obvious idea to uncover the best possible solution to your problem. Your first idea might not be your worst option, but it might not be your best one either.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • UX Design
  • Ideation
  • Iteration
  • Problem Solving
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Don’t wait for perfection. Good enough is good enough. There is time for refinement later. It’s not how great you start—it’s how great you end up.

Guy Kawasaki
Guy Kawasaki

American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

  • Project Management
  • Minimal Viable Product
  • Perfectionism
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When people are anxious they tend to narrow their thought processes, concentration upon aspects directly relevant to a problem. This is a useful strategy in escaping from danger, but not in thinking of imaginative new approaches to a problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Creativity
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What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.

Doug Collins
Doug Collins

UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world. 

  • UX Design
  • Design Thinking
  • Problem Solving
  • Product Design
  • Usability
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The easiest way to screw up a project is to give it too much time.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Project Management
  • Strategy & Planning
  • Time Management
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