If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
Christopher Stringer
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.
Branding
Industrial Design
The excellence of a good design is in direct proportion to its clarity and simplicity.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).
Clarity
Industrial Design
Simplicity
Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
Industrial Design
UX Design
Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".